Our Story

Why this is our passion…
It all started with several conversations during this past recession. Great ideas are born out of a bad economy and good cups of coffee, right?

The initial conversation involved hair stylists. Women follow them to all corners of the earth. The relationship between you and your beautician is built on trust, friendship and loyalty. We compared it to Fans following a Rock Star.

Another conversation started during a business trip to New York, with a trusted advisor in the retail industry.

If the department stores go out of business, where do the brands go? Sure there are boutique shops, mass market chains and online websites, but where do they best invest their marketing assets? Then another chat. Everyone is rushing to expand their identity to public social media. But why? What is the purpose? How do you measure success? And is it secure enough?

Then it all started to come together. Why not take a brand’s best voices, the ones who are die hard and true advocates of the brand itself, and give those “Rock Stars” the tools to engage their “loyal Fans” in rewarding and bonding conversation? How about doing this in an environment where they are free to express themselves, and where their Fans love to hang out?

That is when Conversations With a Purpose™ was born.

We built a place where your brand can integrate a meaningful presence on your brand’s website, where image and identity is strong, clear, private, purposeful and secure.

At “your brand’s home” your best evangelists can come together; to collaborate and expand their fan-base in a purposeful, engaging way.

Then what? That is where our solution is different from any other. Our patent pending, Activity-Based reward system encourages a collaborative environment, where Fans and Rock Stars alike can deepen their relationship with your brand, making the competition virtually non-existent.

“Reward loyal employees who have fully embraced the brand and its purpose.”

“Reward loyal customers who have done the same and share their great experiences with friends”,

"Connect the two, because together, everyone, including your brand wins!”