Frequently Asked Questions
What exactly are Trifacet’s Services?
The Trifacet Team will work with your marketing team to integrate
a private social media site into your brand website for the main
purpose of increasing brand engagement for both customers and employees.
(more >>)
What makes you different then any other Social Media Solution?
Our differentiator is our Activity-Based Social Networking Solution
(patent pending) that integrates into your Brand Engagement strategy.
We provide you the “private playground”, where activities and interaction
trigger rewards, building loyal brand advocates. Your best customers
mingling with your best employees in your own backyard! Keep them
happy, insightful and talking!
Are you a social media company or a consulting company?
Both actually. To be exact, we are a social media strategy and
marketing consulting company focusing on helping clients create
and extend their product and brand strategies through the use of
social media to drive consumer interest, engagement and action.
What do you mean by Conversations with a Purpose (CWaP)?
This concept grew out of a need to be purposeful with a brand’s
social media presence. Why start a fan page for the sake of having
a fan page? Not to mention the compromises related to privacy and
security that you are essentially trusting to a public entity. Our
solution leverages the public sites to bring your best customers
back home, to your brand website, where you can manage the level
or intensity of brand messaging and engagement and you own the insight
gathered. In other words their conversation will have a purpose
for you, and it is private and secure.
What is meant by activity-based Customer and Employee Rewards
Program?
That is our key differentiator within the social media space. By
understanding your place on the brand engagement roadmap, (link
to brand engagement roadmap) we will assist you in allocating “points”
for deliberate activities that take place on CWaP. Activity-based
brand engagement is our difference between “mass marketing” and
“strategic and purposeful marketing”.
For example, if you are focusing on customer capture, you
reward your customers and employees with points for referring
friends to your site. If you are more focused on customer interaction,
reward your customers and employees for booking an event that
creates one on one conversation!
What rewards do you use?
The rewards are most likely sitting in your warehouse. Go back to
the days of mom and pop grocery stores. Your most loyal customer
comes in, you reward him with an extra apple in his grocery bag.
It doesn’t take much to feel special. Give your customers one of
those robust gift with purchases when they reach VIP level. They
will be the first to share your site with their friends!
And for your employees? What better way to encourage the relationship
building, then by giving them more gratis, recognition prizes, cash
or even “rock star” status? If you are at a loss on how or what
to reward, we can help you define that.
What is your fee structure?
Right now our company is in beta stage, and we have a cost neutral
opportunity to give you “early adapter” preferential treatment and
help us build our case studies!
What's included in the
standard package?(PDF >>)
Why not utilize a Software as a Service (SaaS) Social Media
company? They are a lot less expensive.
Several reasons.
• We offer a (white label), hosted solution, meaning there will
be no outside advertisements running on your website. It is controlled
brand messaging. Yours.
• We configure to match your brand identity seamlessly.
• Data collected is yours and yours alone. No outside interest
access.
• Each of our clients is given individual attention with the main
goal of increasing brand engagement on your site. We are not a
“me too” company.
• Our fees are still less than using your own resources. Focus
your internal tech, creative and marketing resources on enhancing
your base site and more focused traditional marketing assets.
Is the data you collect secure?
Yes, the open-ended conversations, surveys,
profile info is your property. Unlike the public SM sites, you will
have full access to any conversations that take place. We will collect
it off the CWaP site, and send it back to you in a format that makes
sense. Our purpose is to help you make intelligent, marketing decisions
based on your most loyal and consistent customers.
How long does it take to implement Conversations With a Purpose™?
We believe in a three step process:
- Discover your business objectives and vision
- Partner with your marketing team to prototype your CWaP site
map
- Build out your configuration, test and deploy.
Total process, start to finish, should take less then 2 months.
How do we get started?
We will set up a discovery session to understand your company’s
business objectives, success measurements and vision for the future.
From there, we will partner with you to create a social media presence
where you have full control, appears seamless and most importantly,
keeps your customers coming back for more purposeful, engaged conversation.
Customer Service to the extreme!
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